Privacy policy

Last updated: September 21, 2026

Welcome to The Matcha Ritual ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website (the "Site") or make a purchase from us.

Please read this policy carefully. By accessing or using our Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect information directly from you, automatically through your interaction with our Site, and from third-party partners.

A. Information You Provide Directly

  • Contact Information: Full name, email address, phone number, and mailing/shipping address.

  • Order & Billing Details: Shipping address, billing address, and payment information (credit card numbers, payment gateway tokens). Note: Payment card details are processed directly by our third-party payment processors; we do not store full payment card details on our servers.

  • Account Information: Username, password, order history, and saved preferences (if you create an account).

  • Customer Support: Information you provide when contacting us with inquiries, feedback, or support requests.

B. Information Collected Automatically

  • Device & Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and clickstream data.

  • Cookies and Tracking Technologies: Web beacons, pixels, and cookies to enhance navigation, analyze site performance, and assist with marketing efforts.

C. Information from Third Parties

  • Service Providers: Analytics providers (e.g., Google Analytics), advertising networks, and logistics/shipping providers.

2. How We Use Your Information

We use the collected information for the following business purposes:

  • Order Processing & Fulfillment: To process transactions, handle payments, ship products, manage returns, and provide order updates or customer service.

  • Website Operations & Improvement: To maintain, secure, and optimize our Site functionality, layout, and user experience.

  • Marketing & Communications: To send promotional emails, newsletters, special offers, or targeted advertisements (where permitted by law). You may opt out of marketing communications at any time.

  • Fraud Prevention & Security: To monitor for potential security risks, fraudulent transactions, or unauthorized access.

  • Legal Compliance: To comply with applicable laws, regulations, and legal processes.

3. How We Share Your Information

We do not sell, rent, or trade your personal information. We share your data only in the following necessary contexts:

  • Service Providers: Trusted third-party vendors who perform services on our behalf, including:

    • Payment processors (e.g., Stripe)

    • Shipping and fulfillment couriers

    • Email marketing platforms

    • Website hosting and IT infrastructure providers

    • Analytics tools

  • Legal Requirements: If required to do so by law, court order, or governmental request, or to protect our rights, safety, or property.

  • Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to remember your preferences, keep items in your shopping cart, and understand how you interact with our Site.

  • Essential Cookies: Necessary for the Site to function properly (e.g., checkout and cart operations).

  • Performance & Analytics Cookies: Help us analyze visitor traffic and site performance.

  • Marketing Cookies: Used to deliver relevant advertisements and track ad campaign performance.

You can manage or disable cookies through your web browser settings. Disabling essential cookies may impact your ability to use certain features on our Site.

5. Third-Party Services and Links

Our Site may contain links to external websites, apps, or social media platforms. We are not responsible for the privacy practices or content of these third-party services. We encourage you to review their privacy policies upon visiting them.

6. Data Security

We implement reasonable technical and organizational security measures designed to protect your personal data against unauthorized access, loss, alteration, or misuse. However, no internet transmission or electronic storage method is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy—such as completing orders, complying with tax and accounting obligations, or resolving legal disputes—unless a longer retention period is required by law.

8. Your Rights & Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Access & Portability: Request access to or a copy of the personal data we hold about you.

  • Correction: Request corrections to inaccurate or incomplete information.

  • Deletion: Request the erasure of your personal data, subject to legal and contractual exceptions.

  • Opt-Out: Unsubscribe from marketing communications at any time by clicking the "Unsubscribe" link at the bottom of our emails.

To exercise any of these rights, please contact us using the information below.

9. International Data Transfers

If you are accessing our Site from outside the country where our servers are located, your personal information may be transferred across international borders. We ensure appropriate safeguards are in place to protect your information in accordance with applicable laws.

 

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable legal requirements. The updated version will be posted on this page with a revised "Last Updated" date.